Course Details
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AltRoute: Unleash Data-Driven Decision Making in Aviation
This comprehensive course trains professionals to innovate across the airline passenger experience and create high-margin ancillary revenue streams. Using design thinking, behavioral analytics, and simulation exercises via Woxsen’s Aviation Hub, participants develop strategies for baggage, in-flight services, loyalty offerings, and digital enhancements. This program empowers marketers and product managers to drive revenue growth through superior customer experiences.
Details
Overview
Next Batch: Nov, 2025
Duration: 8 Weeks
Mode: Live Online
Fees: USD 2,600
Course Modules
| Passenger Behavior & Ancillary Psychology | Understanding motivations and buying behavior |
| Service Blueprinting | Using design thinking to map out PX delivery |
| Digital Products & Loyalty | Designing bundles and offers that align with tech trends |
| Behavioral Segmentation | Journey tailoring using data insights |
| Simulation Workshops | Experimenting with pricing and bundling tactics |
| PX & Ancillary Metrics | Tracking what matters in performance and forecasting |
For Whom
- Aviation Marketers & Loyalty Managers
- Airline Product Heads & PX Leads
- Innovation and Revenue Strategy Professionals
Pre-requisites
Required: Completion of FlightFlow or prior experience in airline marketing or loyalty program roles.
Learning Outcomes
| Design and test innovative ancillary product strategies |
| Optimize passenger journeys for both satisfaction and revenue |
| Leverage behavioral data to drive strategic PX enhancements |
| Measure and track ancillary performance using modern metrics |